The main color palette will cover the majority of your needs. It’s intentionally small in variety so as to not dilute the brand visuals effects, which adds confusion.
Primary Palette
Our primary palette is comprised of neutrals, white, and blue to bring boldness to our brand and is used in logical ways throughout product and marketing to guide the eye and highlight the important bits.
NAME
Main
#0275BD
rgba(2, 117, 189, 1)
hsla(203, 98%, 37%, 1)
NAME
Dark
#02273E
rgba(2, 39, 62, 1)
hsla(203, 94%, 13%, 1)
NAME
Light
#FAFAFA
rgba(250, 250, 250, 1)
hsla(0, 0%, 98%, 1)
Secondary palette
Our secondary palette contains a variety of colors to keep things fresh and interesting. We lean on these colors more frequently when brand awareness is high, or on our own properties where we control the surrounding environment.
When used in conjunction with our primary palette, these colors make every moment feel on-brand and every interaction informative.
NAME
Blue
#1B9DD9
rgba(27, 157, 217, 1)
hsla(199, 78%, 48%, 1)
NAME
Green
#22B02E
rgba(34, 176, 46, 1)
hsla(125, 68%, 41%, 1)
NAME
Yellow
#DEA000
rgba(222, 160, 0, 1)
hsla(43, 100%, 44%, 1)
NAME
Red
#C5292A
rgba(197, 41, 42, 1)
hsla(360, 66%, 47%, 1)
NAME
Purple
#7D5FD3
rgba(125, 95, 211, 1)
hsla(256, 57%, 60%, 1)