Key Audiences

B2B / Clients

Our clients are typically UX researchers, UX designers, product managers, or marketing managers. We mostly serve large organizations and enterprises, as well as the agencies that serve them.


Participants (Panel and BYOU)

Our panel participants are typically people who enjoy providing feedback and interacting with a website/app and speaking their mind about its user friendliness, while earning some incentive payments for doing so.

Our BYOU participants can come from many different backgrounds, and in general have a similar demographic profile as the country population of a whole, with a slight under representation at the higher end of the socioeconomic scale.