Tone of Voice

Our personality describes the tone we use for external communications. It should be expressed as an embodiment of our values.
B2B / Clients

TONE OF VOICE

  • Knowledgeable
  • Authority in field of UX Research
  • Clear and concise

SENTIMENT

  • Helpful
  • Enthusiastic
  • Polite / professional

LANGUAGE STYLE

  • American English preferred
  • Grammatically correct with a preference for AP style (AP style is the standard for journalism / public relations writing in the U.S.)
Participants (Panel and BYOU)

TONE OF VOICE

  • Informal and relatable
  • Engaging
  • Clear and concise

SENTIMENT

  • Friendly / cheerful
  • Helpful
  • Enthusiastic / fun

LANGUAGE STYLE

  • American English preferred
  • Grammatically correct with a preference for AP style (AP style is the standard for journalism / public relations writing in the U.S.)